Hôpital Albert Schweitzer Rebrand
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Hôpital Albert Schweitzer Rebrand

Hôpital Albert Schweitzer
Logo
Haiti "HAS" tagline
Printed Collateral
Printed Collateral Detail
Statistics and Iconography
Refreshed Homepage
Email campaign
Twitter strategy and page design

Working for non-profits can be quite rewarding. Hôpital Albert Schweitzer, HAS, is a non-profit organization that provides health care and community-based services to the people of the Artibonite Valley in Haiti.

Actual Size was hired to create a brand and positioning strategy to better communicate the mission of the organization. Hôpital Albert Schweitzer needed to have a mark created that was more easily applied to several mediums in an international community. The mark had to allow for the full name to be shortened. HAS Haiti was developed to accomplish this goal. The logo, color palette was applied across various mediums: taglines, print collateral, email templates and online resources. Actual Size developed a marketing strategy with branding guidelines for HAS’ internal team to follow. This marketing strategy was strongly hinged on social media—a very cost-effective way for a non-profit organization to reach many.

Since HAS’ rebranding and the implementation of the marketing strategy, fundraising efforts have increased by 31 percent.

 

What We Did

  • Logo and Identity Creation
  • Tagline Creation
  • Collateral Materials
  • Analysis and Positioning
  • Creative Plan Development
  • Social Media Strategy
  • Copywriting and Editing
  • Surveys and Interviews
  • Public Relations
  • Newsletters
  • Invitations
  • Infographics
  • User Experience
  • Web Design
  • Email Marketing