3Crossings – Actual Size
3 Crossings

A 20-acre mix-use development with 300 residential units near Pittsburgh’s historic Strip District

Something old, something new.

Oxford Development wanted to reimagine the waterfront landscape in Pittsburgh’s historic Strip District neighborhood. We developed a brand for this new 20-acre mixed-use development that includes a residential complex, 4 office buildings and a transportation hub. Taking cues from the neighborhood’s history as a rail yard, we were able to create an identity that resonated with the city and helped attract residential and commercial tenants.

3 Crossings Website

We set out to deliver a site that showcased the commercial buildings as well as the new residential community that was being developed. We designed and developed a site that included an interactive map of the new development, and neighborhood maps of the neighborhood, highlighting local hot spots and attractions. The website played a valuable role in attracting tenants to relocate to the new development. Commercial tenants of the 3 Crossings community include Burns White, Bosch, Apple and Argo AI.

Vist 3 Crossings

Signage systems for each of the buildings within the development were designed as well as large scale enviromental sculptures to mark the boundaries of the development.

The area was so rich in history, the branding was already there, we just extracted it.

The Yards at 3 Crossings

A 300-unit residential community with an amazing outdoor space.

We were also responsible for the naming and branding of the riverfront residential community within 3 Crossings. The duality in the name “The Yards” calls back to the old railroad days as well as referencing the large green space offered to residents which was dubbed “the city’s largest backyard.”

Visit The Yards

  • The Yards Branding Image
  • The Yards Branding Words
  • Courtyard at The Yards
  • The Yards Signage
  • The Yards Branding Materials
  • The Yards Logo On A Wall
  • The Yards Business Cards
  • Front Desk at The Yards