Critical auto industry data communicated in a new way
Where the rubber meets the road
The Auto Alliance, the leading advocacy group for the auto industry, represents 77% of all car and light truck sales in the United States.
The main goal for the site redesign was to create an online repository of all things auto. Actual Size worked with the client to organize the data and message points into Focus Areas. Each focus area highlighted the auto industry’s impact through the lens of the given area.
The United States of information
The main goal for the site redesign was to create an online repository of all things auto. Actual Size worked with the client to organize the data and message points into Focus Areas. Each focus area highlighted the auto industry’s impact through the lens of the given area.
Simplified for mobile
Even with information-dense pages like the “In Your State” pages, the site is designed to be simple enough that it is attractive even at the smallest viewing sizes.
Data on the go
The site dynamically generates auto-related facts and figures from spreadsheets uploaded by the client. All data is filterable by state and congressional district.
All data can be downloaded into formatted PDFs for users to print or keep for reference. Content and pages are dynamically generated by the site.