The EcoDriving campaign is an educational resource for all drivers teaching them how they can save fuel, and reduce emissions, by making minor changes to their driving habits and following proper maintenance guidelines.
The website, counting over 1.1 million pageviews in the first 10 months, features an EcoDriving video game that has been played over 75,000 times online and also at various auto shows.
As part of the campaign, a wide variety of promotional materials were produced — including advertising in publications such as Roll Call and the World Series programs, a card printed on paper that grows when planted in the ground, imprinted promotional items such as a digital tire gauge, and embroidered shirts for EcoDriving instructors at the auto shows.
What We Did
- Branding Systems
- Logo and Identity Creation
- Printed Collateral
- Copywriting and Editing
- Direct Mail Campaign
- Website Design and Development
- Interactive Driving Game