Ask, Listen, Learn Website 2010

Ask, Listen, Learn Website 2010

Foundation For Advancing Alcohol Responsibility
Interactive Pledge at sign-up
superstar profiles
downloadable literature and activities
logo treatments for family of online games
Medals awarded for pledge, games, and activities
Medals awarded for drafting friends
members leaderboard
member profile editor with edit-in-place functionality
Dedicated Parents and Teachers Section

The Ask, Listen, Learn program was developed by the Foundation for Advancing Alcohol Responsibility (previously know as the Century Council ) to help promote a healthy lifestyle to kids and discourage underage drinking. The site revolved around kids taking a pledge to avoid alcohol which would earn them “Superstar” status. Once kids have taken the pledge, they  can tell stories about what makes them unique on their profile pages. The profile is displayed in a baseball-card-style collectible which they can customize with their picture and update with details about their favorite subjects, sports, or community activities. Superstars earn “virtual medals” which are displayed on their profile page each time they play the games, a feature that gives them an incentive to dig deeper, learning more with each play.

In a Q&A feature, “Superstar” athletes, like Apolo Anton Ohno, deliver straight talk about alcohol.

What We Did

  • Information Architecture
  • Wireframing and Prototyping
  • User Experience
  • Web Design
  • Web Development
  • Game Design and Development
  • Custom CMS