February 8, 2017 –Actual Size today announced the launch of a new website for its client, The Auto Alliance (Alliance of Automobile Manufacturers). This newly redesigned website offers rich visual elements with quick & easy access to essential information that was once hard to find. In addition, it offers some unique features including state by state data, a search mechanism that allows users to see what others have searched for and real-time updates to give users timely information.
“The objective was to pare down the dispersed content of the previous site into a cohesive story showing the impact of the auto industry throughout the US,” said Joe Shumbat, lead designer. Shumbat added, “One of the other key challenges we were able to solve was creating a completely responsive website for mobile. We understand that most people, especially policymakers, need information on the go through their devices. We took a lot of time to ensure a properly executed design to accommodate those users.”
The website includes other features like dynamic pdf creation, a flexible content management system and concise navigation that captures major auto industry themes. Mary Kiernan, Actual Size president said, “We are confident the new Auto Alliance website will be a compelling platform for communicating information to their most important audiences. A key element of that is how data is displayed throughout the site in order to engage visitors and get critical points across quickly.”
Gloria Bergquist, Vice President of Communications and Public Affairs at The Auto Alliance added, “We are enthused about the new site. It is the most visible part of the Alliance, so having such a quality product reflects well on our members and makes us all feel great. We will be working with Actual Size to evaluate the impact of the new website design and continue to evolve it in order to meet the needs of our stakeholders.”
About The Auto Alliance – The Auto Alliance (Alliance of Automobile Manufacturers) is committed to developing and implementing constructive solutions to public policy challenges that promote sustainable mobile and benefit society in the areas of environment, energy and motor vehicle safety. The Auto Alliance, the leading advocacy group for the auto industry, represents 77% of all car and light truck sales in the United states, including the BMW Group, Fiat Chrysler Automobiles, Ford Motor Company, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Toyota, Volkswagen Group of America and Volvo Car USA. Headquartered in Washington, DC, the Alliance also has offices in Sacramento, CA and Detroit, MI.
About Actual Size – Actual Size is a 17-year old creative design firm that focuses on designing for an original angle that companies can’t see for themselves. The actual size of things depends on perspective and the only perspective that matters is how a company’s most important audiences view them. By providing comprehensive digital and print solutions, Actual Size is able to communicate ideas, products and services that get visibility and inspire action. Clients include The Pittsburgh Steelers, The Auto Alliance, Oxford Development, American Gas Association, Foundation for Advancing Alcohol Responsibility and The News Literacy Project.